McDonald’s Wins Big at Rio 2016 Olympics

Crain's Chicago Business managing editor Ann Dwyer reports on the big winner of the 2016 Rio Olympics: McDonald's. She also dives deeper into Aetna's Obamacare pullout and breaks down a Krispy Kreme comeback in Chicago.

How McDonald's won the Olympics

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The best athletes from around the globe have descended on Rio de Janiero to compete in the 2016 Summer Olympics, and it turns out fast-food is their meal of choice. As a longtime sponsor of the Olympic games, McDonald's hosts a location in the Olympic Village where athletes can enjoy free McNuggets, Big Macs, McFlurries, and more. But so far, the fast-food isn't so fast after all; many athletes, Time reports, have waited in line for as long as 30 minutes. 

Olympians, including Jamaican running icon Usain Bolt, are flocking to the golden arches to both celebrate victories and treat the wounds of defeat. 

Dwyer says that despite offering free meals, their Olympic Village outpost has given the company global publicity.

"In the past you would have had to pay an athlete a million dollars to hold a Big Mac in front of a camera and now you have athletes from all over the world taking selfies of themselves and sharing it on Facebook, and Instagram and Twitter," Dwyer said. "That’s tremendous exposure to McDonald’s worldwide."

Aetna's pullout of Obamacare markets may not have been profit-driven

Aetna CEO, Mark Bertolino. (Courtesy of the World Economic Forum)Aetna CEO, Mark Bertolino. (Courtesy of the World Economic Forum)

Health insurance company Aetna Inc. announced this week they are pulling out of the Obamacare marketplace in 11 states, including Illinois, citing massive losses upwards of $200 million in the second quarter. But new information shows that money wasn't the only driving factor.

A July 5 letter sent from Aetna CEO Mark Bertolini to the Justice Department reveals the company was frustrated by antitrust regulators attempting to block the company's $37 billion merger with Humana Inc. If the federal government were to follow through with their plans, the letter reads, Aetna would back out of the Obamacare marketplace. 

Dwyer says Aetna's decision is legal as they are not obligated to participate in the Obamacare exchange. 

"The Obamacare plan was originally sold as a very free market idea, that insurers would want to participate in this marketplace in order to get access to this whole untapped market of uninsured people," Dwyer said. "But as Aetna has found, and other insurers have found, its been hard to make those plans pencil out positively for them."

Aetna customers will now have the option to look for other plans offered by different insurers by the November enrollment deadline. 

Krispy Kreme returns to Chicago

Krispy Kreme in in Osaka, Japan (Courtesy of Wikicommons)Krispy Kreme in Osaka, Japan (Courtesy of Wikicommons)

Famous doughnut chain Krispy Kreme is coming back to Cook County, opening 10 new storefronts by 2017. 

For a while, the company was expanding locations nationally, but the 2008 recession ultimately forced them to cut back on stores in cities across the nation, including Chicago, where they pulled out completely. Krispy Kreme has seen a resurgance in business, however, and are planning a new wave of expansion. 

"Now with some new leadership and some new investors, they are dipping their toe back in," said Dwyer. 

Homewood, a south Chicago suburb, will be home of the first new Krispy Kreme location in November. 

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July 13: Crain’s Chicago Business managing editor Ann Dwyer reports on the closure of an Illinois Obamacare provider, vacancies in the Trump Tower and Lake Forest's stagnate real estate market.

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