Crain’s Roundup: Cubs, Sox, Blackhawks Court Corporate Clients
Crain’s Chicago Business managing editor Ann Dwyer reports that renovations of the iconic Union Station are on the fast track. A biotech billionaire invests in Tribune Publishing to bring the print newspaper back to life. And Chicago sports teams tap past heroes to be team ambassadors.
Union Station Rehab Speeds Up
The schedule to rehab Union Station just got fast-tracked with Amtrak seeking a developer. Currently, 70 percent of the iconic train station’s original space is walled off.
Dwyer said many developers are eager to get their hands on the millions of square feet of unused space in Union Station.
“This is an idea that’s been in the works for many years. What’s changed…is the vibrancy of the downtown market. There are so many developers prowling around the Loop looking for opportunities to build, be it residential, retail or office space and this is a project that offers to do [that] with many millions of square feet of all three of those things,” Dwyer said.
Renovations have been in the “planning” phase for some time, but hundreds of millions of low-interest federal funds in the form of Railroad Rehabilitation and Infrastructure funding is speeding up the process. Dwyer said it will be a mix of funding, including private developers and possibly Metra, which uses the station.
The air rights are also up for grabs, meaning developers would build above the tracks and existing building, much like what was done over the train tracks along Millennium Park.
Union Station is the third busiest rail terminal in the U.S. and serves millions of passengers as a transportation hub.
Back to the Future for Print Newspapers
A billionaire biotech cancer-research pioneer has made a $70.5 million investment in Tribune Publishing, becoming the second-largest shareholder to Michael Ferro. Patrick Soon-Shiong becomes vice-chairman of the board at the Tribune.
Analysts believe his deal will kill the hostile takeover attempt by USA Today’s parent company, Gannett.
“It makes it a lot tougher for Gannett, and I think that was the whole idea. Michael Ferro has been resisting Gannett’s unwanted overtures for a few weeks now,” Dwyer said. “This new infusion of money from this California investor means that Gannett has to buy that many more shares in order to pull off their acquisition plan.”
One of Soon-Shiong's ideas is to reinvigorate the print side by integrating technology to enhance the reader experience. But will the new vice-chairman’s golden touch translate to the newspaper business?
Dwyer said Soon-Shiong wants to create a more interactive newspaper, which could include moving photos.
“Whether or not that technology is possible, he seems to think it is. The big question is, whether or not technology like that is going to be able to transform the experience of reading a newspaper,” Dwyer said.
Former Players Go to Bat for Former Teams
Chicago sports teams are turning to their heroes of the past to boost the team brands. Blackhawks alums such as Denis Savard, Bobby Hull and Jamal Mayers court corporate clients during home games. The Bulls have tapped Toni Kukoc and Horace Grant, among others, to make charity appearances and meet with sponsors. You’ll even see Ron Kittle hawking a White Sox bobblehead right on the street.
The Cubs line-up includes Kerry Wood, Ryne Sandberg, Billy Williams and Fergie Jenkins. It’s a win-win for the sponsors and former players.
“[It’s] a way for us to extend the player touch points without having to burden our current players to do it,” says Cubs President Crane Kenney.
“It’s not necessarily a new idea,” Dwyer said. “But what’s really new is that every Chicago team has gotten much more aggressive about signing some of these old stars to be marketing, brand promotion and even in some ways operations consultants not just during the season, but year-round. It just sort of reflects what a calendar-year, 24/7 business sports has become in the last few years.”
The former players have been doing things like charity work, talking up corporate sponsors and sales calls.
“It’s a new and interesting kind of dynamic for athletes who, in past years, might have only looked at broadcasting, coaching or golfing as things they did in their retirement,” Dwyer said.
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