TechGirlz Announces Expansion to Chicago

TechGirlz is “dedicated to reducing the gender gap in technology occupations,” according to its website. (Courtesy of Tracey Welson-Rossman)TechGirlz is “dedicated to reducing the gender gap in technology occupations,” according to its website. (Courtesy of Tracey Welson-Rossman)

Tracey Welson-Rossman has had, by all accounts, a successful career. After graduating from Drexel University in Philadelphia, Rossman bought and sold a $2.5 million company before co-founding a software development and consulting firm where she is now the chief marketing officer.

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Chariot Solutions grew from 10 people in 2002 to more than 60 employees today. But six years ago, Rossman looked around her workplace and noticed a troubling trend.

“I’m the only woman on the management team, and there are only four women in the company,” Rossman said. “I wondered why women were not coming through the recruiting pipeline.”

That’s when Rossman launched TechGirlz, a nonprofit organization that introduces technology like coding, gaming and mobile app design to middle school-age girls both in the classroom and through workshops. The program, based in Philadelphia and now in its sixth year, has reached more than 5,000 young women.

Earlier this month, Rossman announced the organization is expanding to Chicago.

“Even younger women ... say they came to a business and they’re still the only woman in the engineering department. At some point, it needs to change.”

–Tracey Welson-Rossman

Courtesy of a $125,000 donation from the technology nonprofit CompTIA, Chicago will have a TechGirlz community outreach coordinator starting April 3 whose primary role will be working with local schools, businesses and communities to organize workshops.

Chicago was chosen as an expansion city because of the high volume of requests from local organizations for TechGirlz curricula. CompTIA’s base in suburban Downers Grove was “the icing on the cake,” Rossman said.

“What we’re trying to do is raise awareness of how girls can participate in the innovation economy,” Rossman said.

Though data from the National Science Foundation indicates that women are increasingly studying and working in STEM fields, they remain underrepresented in science and engineering positions throughout the country. 

Science and engineering industries in the U.S. have disproportionately low levels of female employees. (Courtesy of the National Science Foundation)Science and engineering industries in the U.S. have disproportionately low levels of female employees. (Courtesy of the National Science Foundation)

“This isn’t just a social good effort of creating more gender equality within this piece of industry. The fact of the matter is, is if we don’t solve this issue we’ll have a labor shortage,” Rossman said.

The United States Department of Labor found that the virtual marketplace will have a major influence over the next generation, and that it will lead to a significant increase in employment opportunities in the tech industry.   

Eric Larson, a senior director at IT Future Labs, Creating IT Futures and a facilitator of CompTIA's partnership with TechGirlz, agreed that the technology industry is at risk of facing less supply than its employment opportunities may demand. 

“If we don’t create more talent, we’re not going to be able to run businesses,” Larson said. “Everyone needs to support these programs that are actually engaging young people in an elementary but significant way.”

TechGirlz hopes that with its expansion, it will be able to breed the next generation of technological innovators. 

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