Meet Three of Chicago’s Social Media Influencers

To help sell their products, a growing number of companies are turning to social media influencers – people who have a substantial following on social media who can sway decisions on what to buy, eat or read.

In fact, 81% of marketers reported that using influencers to bolster their marketing plans was an effective strategy in 2018, according to the industry publication Social Media Today.

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Influencers don’t only include celebrities like Kylie Jenner and Cristiano Ronaldo, but “micro-influencers,” or those who have a following of 2,000 to 50,000 people.

Here are three of Chicago’s social media influencers:

Influencer: Ceta Walters
Followers: 51,000
What: The blog and Instagram account “Clark and Stone” (named after sons Clark, age 7, and Stone, 6)
Topics: Fashion, travel and motherhood.
Best part of being an influencer: Meeting new people to spread her message.

“I’ve always been a people person but now as a mom, I’ve been on a campaign to break the stigma of having to be a perfect mom,” Walters said. “That person doesn’t exist and … I was driving myself nuts trying to be that person, and it’s OK to admit that it’s hard.”

Influencer: Sapna Dalal
Followers: 16,000
What: The Vegetarian Tourist blog and Instagram account vegtourist
Topics: Travel and vegetarianism.
Best part of being an influencer: The experiences.

“I got to have lunch with Roger Federer last year, and I did go on a yoga retreat in Cuba for a week. So I’ve done some really awesome things,” Dalal said.

Influencer: Megan Prokott
Followers: 38,000-plus
What: the blog and Instagram account “The Spines”
Topics: What she’s reading that day or week.
Best part of being an influencer: The community.

“Just having the whole community of people I can go to talk about my favorite thing in the world, which is reading,” Prokott said.

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