It’s a comedy show for South Siders and made by South Siders. It’s called, you guessed it, “South Side.” 

The story follows the travails and hustles of Simon James and his cohorts at the Rent To Own furniture shop on the South Side.

“What can I say, I love Chicago,” said Sultan Salahuddin, co-creator of the show. 

Salahuddin is from the South Side, Auburn Gresham and South Shore specifically. Much of the show relies on organic stories that come from lived experiences, Salahuddin said. 

“A lot of writers are from the South Side, and one of the things that we do in the room is, 'talk about one of the funniest moments you’ve ever had.’” 

With many negative stereotypes about Chicago, and the South Side more specifically, Salahuddin hopes the show can combat generalizations.  

“I think what we want to get across is the fact, you know, not all of Chicago is bad and not everybody there is going to die and you don’t have to run for your life every five seconds,” he said. 

“What we really want to show people is ‘Hey, this is a place where people come together to love, they come together and laugh, and they live and grow here,’” he added. 

The show airs on HBO Max and will soon debut its third season Dec. 8.