DNC Taking Its Message Straight to Trump — Trump Tower That Is

The Democratic National Committee is projecting various messages onto Chicago's Trump Tower during the Democratic National Convention. (Courtesy of Democratic National Committee (l); tupungato / iStock)The Democratic National Committee is projecting various messages onto Chicago's Trump Tower during the Democratic National Convention. (Courtesy of Democratic National Committee (l); tupungato / iStock)

The Democratic National Committee is using Trump Tower to troll the former president.

The group has turned the Trump International Hotel and Tower on the Chicago River into a giant message board during the Democratic National Convention.

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Slogans including “Project 2025 HQ” and “Trump-Vance ‘Weird as Hell’” were projected onto the glass skyscraper Sunday night, positioned above the building’s massive “TRUMP” letters. 

Other projections prepared by the DNC: “Harris Walz Joy and Hope,” “Harriz Walz Fighting for You” and “Trump-Vance Out for Themselves,” according to officials.

The 20-foot-tall TRUMP letters were installed on the building — Chicago’s second tallest — in 2014 over numerous objections, including those of then-mayor Rahm Emanuel, well before Donald Trump even became a political candidate. 

Blair Kamin, former Chicago Tribune architecture critic, called the Trump Tower signage an “egotistical overstatement,” but the lettering was ultimately deemed in compliance with the city's sign code.

Art has been projected onto other Chicago landmarks, most notably the Merchandise Mart.

Contact Patty Wetli: @pattywetli | (773) 509-5623 |  [email protected]


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