We’re just weeks away from the second annual Sueños Festival, a two-day celebration of Latino music in Grant Park that will take place May 27-28. The festival’s boosters said they’re optimistic this year will be even more of an economic success than last year.
“Over the course of two days, the Sueños Festival drew more than 80,000 music lovers to Grant Park, known as Chicago’s front lawn,” said Lisa Duarte of Point of Difference Strategies at the festival’s kickoff event. “The celebration taking place at the lakefront and Chicago’s Magnificent Mile, in the very heart of our own city, was the first of its kind. It was a recognition of the contributions of the Latino culture to support Chicago’s economy and a special opportunity to celebrate our iconic downtown.”
According to an economic impact study, the 2022 festival contributed $120.9 million to Chicago’s economy, and Chicago workers earned an extra $5 million in additional labor income.
Illinois Hispanic Chamber of Commerce president Jaime di Paulo emphasized the involvement of Latino businesses at every level.
“A little more than 75% of the vendors are going to be Latinos,” di Paulo said. “The fencing company is Latino, we’ve got some security companies that are Latino, so everything about this event is all about our community and our Latinos in Chicago.”
Headliners at this year’s Sueños Fest include Wisin & Yandel, Feid, Grupo Firme and Nicky Jam.