Illinois House Passes Bill Allowing College Athlete Endorsement Deals


The Illinois House on Wednesday overwhelmingly voted in favor of a bill allowing college athletes to profit from their names and likenesses.

The move comes a day after the NCAA said it was considering loosening longstanding and increasingly controversial rules that prevent student-athletes from making money. Earlier this month, California’s governor signed into law a measure on which Illinois’ is based.

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“I think it’s about time that the NCAA reflects the current climate in terms of the amount of money that the schools make, the amount of money that coaches make, the amount of money entire university systems make on behalf of what the athletes have to offer,” said Fred Mitchell, an award-winning sportswriter who formerly worked at the Chicago Tribune and now teaches at DePaul University’s College of Communication.

Mitchell argues that since only a small percentage of college athletes ever make it to the pros, students should be allowed to profit off their likenesses, and potentially form business relationships that can benefit them after their college careers end.

But critics of the Illinois- and California-style bills argue that letting student-athletes make money could create thorny unexpected consequences.

“It’s not perfect,” Mitchell said. “There will be people exploiting it, no doubt. But certainly what’s in place is not realistic.”

Critics of the NCAA says their move this week is an empty gesture, and that laws at the state or federal level are necessary to prevent them from nodding toward change while hamstringing students. “Reading the fine print is something the NCAA’s been good at over the last decades, so that’s going to continue, no doubt. Ostensibly the best scenario would be that the rules put in place will be clear and reasonable, and schools and athletes will continue to be monitored in that regard and make the best of it,” Mitchell said.


Related:

Should College Athletes Be Paid? A Chicago Economist Weighs In


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