The Museum of Ice Cream hosts the grand opening for its Chicago location this weekend bringing 14 dessert-inspired installations and a playground of creativity — just in time for National Ice Cream Day on Sunday, July 17.
“It’s a dream come true to be building Museum of Ice Cream in a place that birthed my love of ice cream, my passion for design and my obsession with urban exceptionalism,” Manish Vora, Co-Founder, said in a press release. “Museum of Ice Cream was created to inspire imagination and creativity for everyone, and it’s our intention to bring that spirit of joy to Chicago’s iconic Magnificent Mile. In a city bursting with entertainment, art, community and one of the most innovative culinary landscapes in the world, Museum of Ice Cream is thrilled to bring a bit more magic, joy and all things unexpected to Chicago.”
The Chicago installment, located within the Tribune Tower at 435 N Michigan Ave., becomes the fourth city the popular tourist destination can call home, alongside New York City, Austin and Singapore. However, Chicago is the only location to house a “speakeasy” to enjoy cocktails, food and sweet treats.
The family-friendly speakeasy is exclusive to museum ticket holders, however, it is not a secret, so to say. It’s where the guided experience through the museum will end.
The Chicago location will also feature fan favorites, like the famous Sprinkle Pool. In addition, new features and attractions have been designed specifically for Chicago, including the Sprink-L – a “Pink Line” inspired by the “L” —, a dessert themed putt-putt course and an interactive museum exhibit showcasing historical ice cream memorabilia.
The installment was ranked amongst the top 10 most Instagram-able museums in the world by The Smithsonian, perhaps an insight into its appeal for visitors.
“Museum of Ice Cream has been wildly popular and successful throughout so many cities and I am thrilled to see it coming to Chicago,” Mayor Lori Lightfoot said in a press release. “We’re constantly seeking ways to bring residents and visitors back to our Mag Mile, and this installation will certainly support that goal. I look forward to seeing how this museum will not only become an economic driver on Michigan Avenue but bring creativity and delight to residents and tourists alike.”
The Chicago location also has an immersive experience designed to excite every adult’s inner child, as well as children, through the universal love for ice cream, according to promotional materials.
“MOIC Chicago will debut an updated format to engage families during the day and help adults celebrate at night in true MOIC style,” Maryellis Bunn, Co-Founder and Creative Director, said.
Guests can indulge in five unique ice cream treats through the 60 to 90-minute guided experience, including the Chicago-exclusive ice cream hotdogs and shaved ice. Each station offers vegan and allergen-free alternatives for guests with dietary restrictions.
For tickets, visit MuseumofIceCream.com.