To help sell their products, a growing number of companies are turning to social media influencers – people who have a substantial following on social media who can sway decisions on what to buy, eat or read.
In fact, 81% of marketers reported that using influencers to bolster their marketing plans was an effective strategy in 2018, according to the industry publication Social Media Today.
Influencers don’t only include celebrities like Kylie Jenner and Cristiano Ronaldo, but “micro-influencers,” or those who have a following of 2,000 to 50,000 people.
Here are three of Chicago’s social media influencers:
Influencer: Ceta Walters
What: The blog and Instagram account “Clark and Stone” (named after sons Clark, age 7, and Stone, 6)
Topics: Fashion, travel and motherhood.
Best part of being an influencer: Meeting new people to spread her message.
“I’ve always been a people person but now as a mom, I’ve been on a campaign to break the stigma of having to be a perfect mom,” Walters said. “That person doesn’t exist and … I was driving myself nuts trying to be that person, and it’s OK to admit that it’s hard.”
“I got to have lunch with Roger Federer last year, and I did go on a yoga retreat in Cuba for a week. So I’ve done some really awesome things,” Dalal said.
“Just having the whole community of people I can go to talk about my favorite thing in the world, which is reading,” Prokott said.